PR AGENCY BATH
In a world full of noise, the brands that stand out are the ones whose stories are trusted, well-told, and meaningful.
Strategic public relations builds authority, strengthens brand perception, and positions premium brands in front of discerning audiences through trusted media channels.
Rated 5-stars on Google Business Profile
At Joanna Lewis Media, I provide PR services in Bath for ambitious lifestyle brands seeking strategic digital PR and carefully positioned press coverage across both online and traditional media. My approach combines editorial expertise with commercial awareness, ensuring every placement supports your wider positioning and long-term growth.
With a background as a news journalist, magazine editor, and marketing consultant, including former editor of The Bath Magazine, I understand what journalists look for and how to craft stories that genuinely resonate.
PR services in Bath
My PR offering is thoughtful and strategically led. I focus on carefully positioned press coverage and digital PR that builds authority, strengthens brand perception, and supports long-term growth through meaningful media placements and high-quality backlinks.
Press release writing and distribution
A well-positioned and genuinely newsworthy story remains one of the most effective tools in public relations when crafted with clarity and intent.
I craft professionally written press releases that align with media expectations and your brand positioning. This includes:
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Identifying strong news angles
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Writing engaging, journalist-ready copy
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Targeting relevant publications and media contacts
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Managing distribution and follow-up
The goal is coverage that feels natural, credible, and aligned with your brand.
Digital PR and backlink acquisition
Digital PR goes beyond traditional press coverage. It focuses on securing high-quality online placements that strengthen both brand authority and search visibility, working as part of a holistic digital marketing solution.
As part of my digital PR services in Bath, I:
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Develop newsworthy campaign angles
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Pitch to online publications and industry websites
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Secure authoritative backlinks
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Support your wider SEO strategy
This approach enhances your domain authority, improves search performance, and builds lasting digital credibility.
PR results for Bath lifestyle brands
blossom & beau
When natural deodorant brand blossom & beau launched their debut product for tween and teen girls, I built a PR campaign around founder Amanda Johnson's story, a mother and NHS paramedic of 20 years who couldn't find a safe, gentle deodorant for her own daughter. The result was feature coverage in Junior Magazine, one of the UK's most respected parenting titles, alongside placements in Your Coffee Break and further lifestyle and parenting media, delivering strong brand awareness and high-quality backlinks at a critical launch moment.
Explore the blossom & beau case study.
Thirns
For luxury Bath-based skincare brand Thirns, I led a PR campaign to mark their one-year partnership with the Gainsborough Bath Spa. Coverage followed in Somerset Life, Bath Life, and Time & Leisure, plus national title Tatler, securing backlinks to wake up a site that had had no activity for years while providing critical brand awareness.
Explore the Thirns case study.
Why work with a boutique PR agency in Bath?
Public relations should feel strategic, not reactive.
As a boutique PR agency in Bath, I offer a personalised, editorial-led approach. Drawing on my experience in publishing and marketing strategy, I understand both sides of the media relationship: what journalists need, and what brands want to achieve.
Clients choose to work with me because:
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I bring editorial insight and agency-level experience
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I offer a flexible approach with no long-term contract tie-ins
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I can support on a single press release or a wider PR strategy
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I provide senior-level expertise without layered account management
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I understand how PR integrates into your wider marketing ecosystem
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I focus on quality placements that enhance brand positioning
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I offer a cost-effective alternative to larger PR agencies, without compromising on quality or expertise
At Joanna Lewis Media, you won’t be tied into lengthy retainers or complex campaign structures that don’t serve your stage of growth. What you will gain is a strategic PR partner who works alongside your brand in a way that suits you.
Who I work with
My PR services in Bath are designed for ambitious lifestyle brands ready to elevate their visibility and authority.
I typically work with:
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Premium and design-led lifestyle brands
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Boutique hospitality and luxury travel businesses
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Wellness and high-end consumer brands
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Established brands launching new collections, services, or locations
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Brands seeking to strengthen search visibility through strategic digital PR
Whether you require a carefully positioned press release or a focused digital PR campaign, I provide a considered, commercially aligned approach tailored to your brand’s ambitions.
Looking for a PR agency in Bath?
If you’re ready to build authority, secure meaningful coverage, and strengthen your brand’s presence, I’d love to discuss your goals.
Get in touch to explore how strategic PR services in Bath can elevate your brand and support long-term growth.
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PR Agency Bath: Frequently Asked Questions
How much does a PR agency in Bath cost?
Every brand's needs are different, so I don't work from a fixed rate card. Some clients need a single, carefully placed press release; others want an ongoing digital PR strategy. I'll always be upfront about cost before any work begins, and because there's no agency overhead or account layers, you're paying for senior-level expertise, not a junior account team learning on the job.
What's the difference between a press release and digital PR?
A press release is a single, well-crafted announcement sent to relevant journalists and publications. Digital PR is broader: it's an ongoing strategy of securing online coverage, features, and backlinks that build your brand's authority and support your SEO over time. Most brands benefit from both, used at the right moments.
Do I need to sign a long-term retainer?
No. I work flexibly, whether that's a single press release, a short campaign, or an ongoing partnership. There's no lock-in, just a strategic PR partner who scales with what your brand actually needs.
Do you have relationships with journalists and editors?
I do, built over years working as a journalist and magazine editor, including as editor of The Bath Magazine, and maintained through ongoing work in PR since then. More importantly, I understand how newsrooms think from the inside, so I know how to build the right relationships for each story, rather than relying on a fixed contact list that goes out of date the moment someone changes jobs.
How do you decide which stories are worth pitching?
Having sat on the other side of the inbox as an editor, I know exactly what makes a journalist say yes, and what gets deleted. I focus on finding the genuine news angle in your brand's story, not just repackaging a marketing message, so every pitch feels newsworthy rather than promotional to whoever's picking up the story.
How quickly can I expect to see results?
Some stories are timely enough to generate coverage within days. Others take longer, building the right relationship, waiting for the right news moment, or pitching to a publication that only covers a topic once a quarter. I'll always be honest with you about which kind of story you've got and what timeline is realistic, rather than promising quick wins that don't materialise. What I can't do is guarantee coverage. No PR professional can make a journalist publish a story, but I can guarantee a strategic, well-crafted pitch that gives it the best possible chance.