The Cayman Book | Client Case Study

Editorial & Creative Direction | Content Writing & Editing 

The Cayman Book is an ultra-luxury, perfect-bound in-room magazine and the official publication of the Cayman Islands Tourism Association.

I was hired as Editor-in-Chief to launch the publication, establishing the design, look, feel, and editorial content. Working with a team of writers, photographers, and designers, The Cayman Book covers the best of the Cayman Islands across key verticals, including gastronomy, real estate, shopping, wellness, and activities.

The publication is targeted at Cayman’s affluent travellers, especially those from the US, with every facet of the magazine requiring an ultra-luxurious look and tone. More than 10,000 copies of the magazine were distributed to on-island hotels (including The Ritz-Carlton Grand Cayman and Kimpton Seafire), exclusive villa rentals, and select retailers, including high-end restaurants, spas, and boutiques.

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