Superyacht THIS IS IT | Client Case Study

SEO Copywriting | Press Release Writing

“A new dimension of superyacht design onboard the world’s most futuristic luxury catamaran”

THIS IS IT is a one-of-a-kind luxury catamaran that required a quick turnaround landing page for its launch at the Monaco Yacht Show. As Content Director at Relevance, I collaborated with the team to develop impactful SEO copy for the page, establishing a much-needed digital presence for this ultra-luxurious yacht to be showcased to the international press and superyacht enthusiasts.

“Inspired by the innovation and the asymmetrical layout of nature, THIS IS IT is a captivating design masterpiece.”

The copy encapsulates THIS IS IT’s unique selling point as the world’s most futuristic power catamaran, highlighting its incredible design and onboard amenities. The landing page served as a pivotal anchor for a broader digital marketing campaign leading up to the show.

Before the launch, I also worked on a press release and an invitation to a press event at the MYS, which secured THIS IS IT much-needed media buzz and editorial coverage both before and after the show.

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