Ker & Downey® Africa | Client Case Study

SEO Content Creation | Optimisation | Blogging | Press Release Writing  | Digital PR

“Every journey is transformative, crafted to move you and leave a legacy.”

Ker & Downy® Africa is a leading luxury travel company that curates safaris that go beyond luxury, offering rare access to incredible experiences in Africa that few can imagine. 

Partnering with Relevance, the world’s leading luxury digital marketing agency, I worked closely with SEO specialists, client services, and PR experts to deliver on-brand, fully optimised content that boosted Ker & Downey® Africa’s online presence and resonated with its target audience. 

“Expeditions shaped by the whispers of the land and the wisdom of its people.”

My services included SEO content creation, re-optimisation of the client’s existing pages, press release writing, editorial articles for link-building, and content creation for Ker & Downy® Africa’s blog. 

Working from a new brand story and tone of voice, copy needed to reflect this ultra-luxury travel company’s entirely bespoke, emotive-led journeys and their focus on crafting safaris that are rooted in ensuring the protection of Africa’s communities, wildlife, and landscapes.

I continue to provide a full suite of content services. 

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