Kensington Yachts | Client Case Study

SEO Content | Digital PR

"Adventure without boundaries."

Kensington Yachts is part of luxury travel leader Kensington Tours, offering bespoke yacht charters that redefine life on the water. Drawing on the expertise of Kensington Tours’ onshore specialists, Kensington Yachts’ signature “Onboard & Beyond” philosophy delivers an exceptional charter experience that extends far beyond the yacht itself, seamlessly blending life at sea with immersive onshore discovery. This distinctive approach positions the brand at the forefront of experiential yachting, appealing to discerning travellers seeking depth, personalisation, and exclusivity with every charter.

As part of a comprehensive branding initiative in collaboration with Relevance, the world’s leading yacht marketing agency, Kensington Yachts required new SEO-driven copy that communicated this unique proposition.

"The very best, aboard and ashore."

Working closely with Relevance’s SEO specialists, I created optimised content, including destination landing pages, pillar pages, and charter guides, designed to both convert high-intent visitors into qualified leads while articulating Kensington Yachts’ brand narrative. 

Additionally, I collaborated closely with Relevance’s PR director on a link-building campaign, creating multiple editorial articles that were published in luxury lifestyle and travel publications, helping to enhance Kensington Yachts’ domain authority.

The result was a cohesive, high-performance content framework that enhanced organic visibility, strengthened brand positioning within the competitive luxury charter market, and delivered measurable growth in engagement and conversion.

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