Graysons Solicitors | Case Study

SEO Content

“Delivering total peace of mind”

Graysons Solicitors is one of South Yorkshire’s most established and respected solicitors and a Legal 500 law firm. The law firm provides tailored legal advice, with specific expertise in family law, personal injury, private client matters, and medical negligence. 

Working with Lucky Buddha Media as part of a wider digital marketing strategy, I was tasked with building out SEO Advice Centre content to drive traffic for target keyword searches and frequently asked questions across personal injury, medical negligence, occupational illness, family law, conveyancing, wills, estates and trusts, elderly clients, and private wealth. 

This targeted SEO Advice Centre content delivered measurable improvements in organic performance across all targeted practice areas. By creating highly targeted and comprehensive Advice Centre content and aligning it with high-intent keyword groups, I helped to significantly increase Graysons Solicitors’ visibility in search and strengthen the law firms' authority within competitive legal niches. Overall, the SEO content strategy and wider digital marketing strategy helped Graysons Solicitors enhance their online presence, outrank key regional competitors, and establish a robust and sustainable foundation for ongoing organic growth.

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